Profile: Wonder Bread Bakery
October 29th, 2007 @ 12:05 am by Cliffe | Sorted Historic Buildings
I may not have gotten to the Bridge Motel in time to capture it before its demise, but I was able to get to the Wonder Bread Bakery site in the Central Area literally days before it came down completely. Two months ago, this blue-collar icon that had been in business from 1916 until 1999, was torn down in order to make way for (you guessed it…) an apartment building! Click here to see renderings of the new site being developed by Legacy Partners. It’s just another shabby, cookie-cutter, cheaply made apartment building. The interesting twist here is that Legacy has announced that they will be preserving and hoisting the iconic 50 plus year old Wonder Bread sign onto the apartment building roofline to mimic old times. Now this is either a farcical slap in the face, or a win for preservationists, depending on your viewpoint. Personally, I feel that this is a sad reminder of the changing state of our city, from unique and interesting to faceless, with nothing more than a half-hearted attempt to highlight the history of the area. I’m glad the sign will remain on the skyline, but to have it on top of this building leaves a bad taste in my mouth. Well, enough of my ranting. What do you think? Also, please e-mail me if you know anyone who worked at the bakery at any point who is interested in sharing their experience there. I’m always looking for first-hand accounts like this. Let’s check out the images, and know that you won’t see said sign in these images — it had been previously taken down for restoration. Click on the thumbnails to reveal the full-res copies.
October 29th, 2007 @ 5:30 pm
Looks like the poor thing has gone through some tough times with the graffitti and all. The building that they will be replacing it with, however, looks even more sad and depressed. “Decorate me! Make me unique! Stop me from looking ugly!” It looks like a lot of condo development I have seen in my neck of the woods. Same uninspiring look to it. Same unoriginality.
The sign preservation thing. I think they call that facade-ec-tomy. Save the exterior, get rid of everything else. Boring.