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Rainier Beer: Vigor, Strength In Every Drop

November 30th, 2007 @ 1:04 am by Cliffe | Sorted Vintage Adsborder
The next time someone in your family gives you a hard time for slamming down yet another cold one, go ahead and tell them this: “There’s new vigor and strength in every drop!” That’s the message this vintage ad is trying to get across in a 1900 issue of The Argus. It comes from the Seattle Brewing & Malting Company’s Rainier Beer and gives a nice example of the packaging of the era. If you haven’t yet seen my feature of the Rainier Cold Storage complex where this libation was brewed, check out Part 1 and Part 2. Click on the image for a full-res version.
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Seattle Brewing & Malting Company. Rainier Beer. “There’s new vigor and strength in every drop.” The Argus, 1900.

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3 Responses:

  1. Jonathan Shipley wrote:
    November 30th, 2007 @ 10:36 am

    You’ll be a downright Superman if you drink Rainier Beer. Our bottles are as big as young ladies.

  2. Ben Lukoff wrote:
    November 30th, 2007 @ 12:29 pm

    “As pure as the snow that crowns our mountaintop” is the first part of the “strength and vigor” phrase… http://en.wikipedia.org/wiki/Rainier_Beer

  3. Didi wrote:
    November 30th, 2007 @ 4:45 pm

    The woman reminds me of a campy early 30s RKO movie I saw once called Panama Flo. Bunch of women dressed like that in the film.

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