The next time someone in your family gives you a hard time for slamming down yet another cold one, go ahead and tell them this: “There’s new vigor and strength in every drop!” That’s the message this vintage ad is trying to get across in a 1900 issue of The Argus. It comes from the Seattle Brewing & Malting Company’s Rainier Beer and gives a nice example of the packaging of the era. If you haven’t yet seen my feature of the Rainier Cold Storage complex where this libation was brewed, check out Part 1 and Part 2. Click on the image for a full-res version.

Seattle Brewing & Malting Company. Rainier Beer. “There’s new vigor and strength in every drop.” The Argus, 1900.