The next time someone in your family gives you a hard time for slamming down yet another cold one, go ahead and tell them this: “There’s new vigor and strength in every drop!” That’s the message this vintage ad is trying to get across in a 1900 issue of
The Argus. It comes from the Seattle Brewing & Malting Company’s Rainier Beer and gives a nice example of the packaging of
the era. If you haven’t yet seen my feature of the Rainier Cold Storage complex where this libation was brewed, check out
Part 1 and
Part 2. Click on the image for a full-res version.
|
|
Seattle Brewing & Malting Company. Rainier Beer. “There’s new vigor and strength in every drop.” The Argus, 1900.
|
You’ll be a downright Superman if you drink Rainier Beer. Our bottles are as big as young ladies.
“As pure as the snow that crowns our mountaintop” is the first part of the “strength and vigor” phrase… http://en.wikipedia.org/wiki/Rainier_Beer
The woman reminds me of a campy early 30s RKO movie I saw once called Panama Flo. Bunch of women dressed like that in the film.
Its amazing how adverts have changed, and now looking back at old ads they almost seem like pieces of art!
Looking for the significantly on a mirror with a woman drawn …
Together with almost everything that appears to be developing within this particular area, all your points of view tend to be relatively radical. However, I am sorry, because I can not subscribe to your entire strategy, all be it stimulating none the less. It looks to me that your opinions are generally not completely rationalized and in actuality you are yourself not even fully confident of your assertion. In any event I did enjoy looking at it.