Check out this 1952 ad for the Seattle Post-Intelligencer from
The Argus. The short of it is that here in the Puget Sound area we’re rich and have electricity.
Surely that deserves a pat on the back. Click on the thumbnail for the higher-res versi
on.
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Only morning newspaper in one of America’s Most Prosperous areas! The State of Washington is one of the most prosperous in the Union… with a per capita income of $1,642, compared with the national average of $1,436. In the western half of this rich, able-to-buy market, the Seattle Post- Intelligencer is the only morning newspaper, with a heavy circulation concentrating in Seattle and the Puget Sound Area. This area, combining 12 counties, has 60% of the state’s retail sales, 65 % of the state’s effective buying income and 98% of its homes are wired for electricity. For advertising results, remember that “people who buy read the P.-I.!”
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“People who buy read the P.-I!” Those that don’t buy are the 2% of homeowners who can’t afford electricity.
Look at the original PI Building now — it’s still on 6th, between Wall Street and Denny — but you won’t even recognize it. Gone is all the beautiful stone base and Art Deco detailing. It’s all suburban stucco… in REI green and buff colors.