With our financial institutions crumbling around us, I thought we might look back 80 years to this vintage ad for Northern Life Insurance Company. The year was 1928 and the Northern Life Tower had just been completed — called out as “visible evidence of the company’s progress and achievement.” The ad is selling the “New Souvenir Tower Policy,” protection against the hazard of the “Deadly Wheel” (loss of thumb, forefinger, hand, foot, sight, etc). Back here in modern day I suppose I’ll choose losing my savings over losing my foot. Click on the ad for full resolution.

Northern Life Insurance Company. The New Souvenir Tower Policy. The Argus, 1928.